Sneakerheads, rejoice! Your time has come yet again—Nike Air Max Day is finally here.
There’s no doubt Nike has its full suite of best-selling sneakers (Air Force 1s, Air Jordans, Dunks, Blazers, and the Cortez, to name a few)—and odds are you’re already well aware of this. That said, nothing quite compares to the
Nike Air Max. The style, which is known for the visible air bubble in the sole, has a cult following to prove this: No matter what iteration comes out, it’s bound to sell out. And this year, Nike celebrates the sneaker’s 35th anniversary—just in time for Air Max Day, which falls on March 26.
What is Nike Air Max Day?
Perhaps you’re already privy to the details of the sports brand’s annual event, but just in case this is your first go-around, know this: Air Max Day is exactly what it sounds like—a day dedicated to the iconic sneaker. Of course, it’s also a great reason to snag yourself a new pair (because really, can you ever have too many pairs?).
Every year, Nike gives you the occasion to get in on the style’s decades-long history with new and limited-edition styles to choose from—and for the sneakerheads out there, this is the best and most-anticipated part of the celebration.
How to Shop on Nike Air Max Day
Sure, Air Max Day has a set date to celebrate each year, but the brand celebrates all month and will drop different versions of its legendary sneaker through March 31. (In other words, you’re gonna want to bookmark and refresh Nike’s Air Max page on the regular).
This year, the brand will release three new colorways of its Air Max 1 as well as new iterations of other styles, including the AM97 SE and AM 90 SE.
While Air Max Day may be about the best-selling sneaker’s lasting legacy and its future, it’s also the perfect opportunity to score a pair at a discount from Nike’s sale section, too (and there are a handful of options to choose from).
Dale Arden Chong
Dale Arden Chong is the Senior Fashion Commerce Editor at ELLE.com. Previously, she was an editor at MensHealth.com and has written for Who What Wear, GLAMOUR, The Coveteur, and more. She loves fashion, food, and art, among other things—but her greatest love is K-pop idol V of BTS.